I really appreciate the power of direct marketing. Wanted to share another example, so you can get your head around how easy it is, to improve your cashflow. I think of direct marketing as being a magic wand. When you wave it with a little enthusiasm and skill, it gets results.
A few days ago, this is the process I used:
I wrote a letter (took 15mins)
that I then reviewed (15mins)
selected the database of 323 targeted records (extracted from our customer database, 15mins then 2 hours cleaning up the data so next …